The most famous rivalry in the soft drink business began in the 1930s, when Pepsi offered a 12oz bottle for the same 5¢ as Coca Cola’s six ounces. Vicksburg, Mississippi pharmacist Joseph Biedenharn installed bottling equipment in the back of his soda fountain, selling the first bottles of Coca Cola on March 12, 1894. A chemist in civil life, Pemberton experimented with painkillers to take the place of opiates, landing on a combination of the coca plant and kola nut in 1886.
Like many wounded veterans, he became addicted to the morphine given him to help ease the pain. The first cola drink appeared in 1881.Ĭonfederate Cavalry officer John Stith Pemberton was wounded by a saber slash across his chest at the Battle of Columbus, Georgia. By the time of the Civil War, “soft drinks” were flavored with ginger, vanilla, fruits, roots, herbs, and countless other flavorings. The first soda water manufacturer in the US was Yale University chemist Benjamin Silliman in 1807, though it was Joseph Hawkins of Baltimore who secured the first US patent in 1809.Īt first sold for their therapeutic value, consumers increasingly bought carbonated beverages for refreshment. Jacob Schweppe’s Geneva, Switzerland company was bottling the stuff by the 1780s. British chemist Joseph Priestley invented a means of carbonating water in 1772. Europeans long believed that natural mineral waters held medicinal qualities, and favored the beverages over often polluted common drinking water.
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